FACE Foundation

Supporting French-American Cultural Exchange in Education and the Arts

French Immersion


French Immersion is a program initiated by the Cultural Services of the French Embassy and developed to support emerging and innovative French creators.

The Cultural Services of the French Embassy, in partnership with UniFrance, the Institut Français, the CNC, with support from Florence Gould Foundation and Air France, launched this program of FACE Foundation in 2018 to support producers and creators of VR projects and immersive experiences including 360 videos, augmented reality (AR), mixed reality (MR or XR), video games, location-based VR projects and art projects involving new technologies.

French Immersion brings French creators or producers to the US on the occasion of a screening or presentation of their work during a significant festival or program identified by the Cultural Services team.

French immersion will support immersive experiences made with digital and interactive tools:

  • Virtual Reality (VR)
  • 360 videos
  • Augmented Reality (AR)
  • Mixed Reality (MR)
  • Video games
  • Location-based VR projects
  • Immersive art projects involving new technologies


Emma Buttin
Cultural Services of the French Embassy