Members must be part of the faculty of a US University or College.
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Albertine Cinémathèque Members can:
We will only select a few universities/colleges but:
How to ensure students attendance:
Start advertising way ahead of the event.
Include the screenings as part of a curriculum or as an extra credit option: students who are required to attend form a core audience at festivals or events and Professors who assign the screenings as part of a course are usually more apt to get involved with the promotion and organization.
Collaborate with other departments and professors: more people involved brings larger funds and a better promotional and organizational outcome. For a festival, you could establish a committee to select the films.
Choose someone to introduce the screenings and facilitate post-screening discussions. This usually results in a larger audience.
Ask students to write a review, paper, or diary entry on the films for extra credit.
Encourage student involvement in the organization of the festival or event via internships or work-study programs. There are many students who are genuinely interested in this kind of work and it can be a good way to increase interest and attendance.
Organize a Q&A with the filmmaker. That always attracts an audience.
Screen the films on different days of the week—some weekdays and some weekends. Most people have set activities on a specific day, so this will ensure that there are options for everybody.
For a festival, choose your opening night film wisely: selecting a more accessible first film is a good way to draw a wider audience and create interest in the films to follow. If the first film is too challenging, this can negatively impact audience turnout for the duration of the festival.
How to promote your festival or event:
Use direct email, listservs, newsletters, and any other method that would get the message right into the audience’s inbox.
Use social media such as Facebook, Twitter, discussion forums, etc… you can create a group or an event to give regular updates, ask students to help by posting on their own pages.
Post the information on the school and your academic department’s website.
Ask professors to make announcements in class.
Use the university’s PR office. They can help spread the word by sending out press releases to the local media.
Contact the local media directly. Newspapers, radio shows, and magazines are great resources to reach out to audiences outside the campus.
Use the campus media outlets. If your campus has a newspaper, magazine, TV station, or radio shows, they should be able to help.
Print posters, flyers, and/or postcards, and put them up in strategic locations around campus.
Ask academic departments related to the film’s topic to put up a poster or flyer on their community boards or murals.
Post the event on the university and strategic academic department’s calendar.Reach out to local community organizations that have an interest in French culture or some other topic related to the film/s you are screening.
How to raise additional funds for your festival or event:
Look for internal grants. A lot of universities have grants for cultural events available to its many departments. Look into what is being offered by your school, and see if it would be compatible with the Festival Grant.
Partner up with other university departments. This partnership will not only help you with promoting the festival, but it may also help finance it. All departments have a small budget for events, and if each one of the partnering departments assigns some of that budget for your festival, you’ll be able to cover the expenses.
Look into non-academic departments: student associations, the university library, film clubs…
Organize a fundraising and enlist students to help.
Partner up with your local Alliance Française.
If you have any ideas, suggestions, or recommendations that worked for your festival and you want to share them with us and future festival or event organizers, please send us an email at firstname.lastname@example.org