FACE Foundation

Supporting French-American Cultural Exchange in Education and the Arts

Albertine Cinémathèque (formerly Tournées)

Guidelines & Registration

Free Membership

Who can join

Members must be part of the faculty of a US University or College.

How to join

Simply fill in this form, it’s FREE!

Benefits of the membership

Albertine Cinémathèque Members can:

  • Book an unlimited number of films from our FILM SELECTION including some of the best French films released in the US in the last few months. New this year, Albertine Cinémathèque is thrilled to present a selection of films curated by acclaimed French filmmaker, Alice Diop!
  • Apply for our FESTIVAL GRANT to help fund your very own French film festival on campus.
  • Access extensive EDUCATIONAL RESOURCES on French cinema, including Q&As and interviews with filmmakers.
  • Invite your students to attend our brand-new FREE virtual FILM CLUB presenting classic and recent films followed by Q&As with renowned French filmmakers and up-and-coming young French directors.

How it works

How to invite your students to attend our free virtual FILM CLUB:

  • Instructions on how to connect for free to our platform for each virtual screening will be updated on the FILM CLUB REGISTRATION page in the MEMBER’s CORNER and sent by email to all members before each screening.
  • Forward the registration’s instructions to all your students!

How to apply for the FESTIVAL GRANT:

  • You must be a member of Albertine Cinémathèque.
  • You must plan to show the films as part of a festival consisting of a minimum of 6 films including at least one Classic (the films may be presented as part of a larger film festival).
  • The screenings must take place within the university year for which the grant has been allocated.
  • Fill in the Festival Grant application form – Next Call for Applications: Spring 2022 (visit the FESTIVAL GRANT page).
  • Please be as thorough and detailed as possible in order to adequately convey the concept for your festival, and your enthusiasm for the project (even if your institution has participated in the program in the past, please do not assume that we are familiar with your school and festival).
  • Please plan your budget in details, the amount of the grant might not cover the full cost of your festival and will be processed after your festival has taken place. We highly recommend that you consider raising additional funds.
  • Members are eligible to receive a Festival Grant for several consecutive years, but they must reapply each year even if their institution has participated in the program in the past.
  • We will notify respondents of our decision by mid-November.

What’s next if you are selected for the FESTIVAL GRANT:

  • Contact the distributors to book the films and arrange for the screenings.
  • Raise additional funds: the grant will only cover the screening fees up to 6 films and will not cover all your other expenses (promotion, venue rental, additional cost for a larger audience, etc…).
  • Promote and organize your Festival!
  • Send us your post-screening materials: a post-screening report using the online form, a document containing the information regarding your festival budget, copies of the distributors’ invoices, links to any reviews or newspaper articles related to screenings.
  • Receive your Festival Grant: we will process your payment and send you a check of the amount included in your final budget (up to $2,200) within 2 months after receipt of the post screening materials.

What’s next if you are not selected for the festival grant:

We will only select a few universities/colleges but:

  • You can still book the films with the distributors and organize your festival or just organize a few events with the films of your choice.
  • You can still enjoy all the benefits of our membership.
  • Please reapply next year!

Guide to organizing a successful festival or event on campus

How to ensure students attendance:

Start advertising way ahead of the event.

Include the screenings as part of a curriculum or as an extra credit option: students who are required to attend form a core audience at festivals or events and Professors who assign the screenings as part of a course are usually more apt to get involved with the promotion and organization.

Collaborate with other departments and professors: more people involved brings larger funds and a better promotional and organizational outcome. For a festival, you could establish a committee to select the films.

Choose someone to introduce the screenings and facilitate post-screening discussions. This usually results in a larger audience.

Ask students to write a review, paper, or diary entry on the films for extra credit.

Encourage student involvement in the organization of the festival or event via internships or work-study programs. There are many students who are genuinely interested in this kind of work and it can be a good way to increase interest and attendance.

Organize a Q&A with the filmmaker. That always attracts an audience.

Screen the films on different days of the week—some weekdays and some weekends. Most people have set activities on a specific day, so this will ensure that there are options for everybody.

For a festival, choose your opening night film wisely: selecting a more accessible first film is a good way to draw a wider audience and create interest in the films to follow. If the first film is too challenging, this can negatively impact audience turnout for the duration of the festival.

How to promote your festival or event:

Use direct email, listservs, newsletters, and any other method that would get the message right into the audience’s inbox.

Use social media such as Facebook, Twitter, discussion forums, etc…  you can create a group or an event to give regular updates, ask students to help by posting on their own pages.

Post the information on the school and your academic department’s website.

Ask professors to make announcements in class.

Use the university’s PR office. They can help spread the word by sending out press releases to the local media.

Contact the local media directly. Newspapers, radio shows, and magazines are great resources to reach out to audiences outside the campus.

Use the campus media outlets. If your campus has a newspaper, magazine, TV station, or radio shows, they should be able to help.

Print posters, flyers, and/or postcards, and put them up in strategic locations around campus.

Ask academic departments related to the film’s topic to put up a poster or flyer on their community boards or murals.

Post the event on the university and strategic academic department’s calendar.Reach out to local community organizations that have an interest in French culture or some other topic related to the film/s you are screening.

How to raise additional funds for your festival or event:

Look for internal grants. A lot of universities have grants for cultural events available to its many departments. Look into what is being offered by your school, and see if it would be compatible with the Festival Grant.

Partner up with other university departments. This partnership will not only help you with promoting the festival, but it may also help finance it. All departments have a small budget for events, and if each one of the partnering departments assigns some of that budget for your festival, you’ll be able to cover the expenses.

Look into non-academic departments: student associations, the university library, film clubs…

Organize a fundraising and enlist students to help.

Partner up with your local Alliance Française.

If you have any ideas, suggestions, or recommendations that worked for your festival and you want to share them with us and future festival or event organizers, please send us an email at albertinecinematheque@face-foundation.org


Sandrine Neveux
Program Officer